US Statistics Snapshot
Current, sourced statistics across six key topics
Compiled 2026-08-30 for a general US audience. Each statistic below gives the number, the year/data vintage, and an original source (name + URL). Load-bearing figures are confirmed by primary or authoritative government/Fed sources; contested or stale items are flagged inline. Core household-debt and mortgage figures come from the Federal Reserve Bank of New York’s quarterly report; fitness and divorce figures from CDC/NCHS; mortgage rates from Freddie Mac; marketing data from HubSpot and Statista [1][2][6][7][9].
1. Marketing Statistics
| Statistic | Number | Year | Source |
|---|---|---|---|
| US advertising market size | >$450 billion (largest ad market on earth) | 2025 | Statista — Advertising in the United States [9] |
| US marketing spend | >$550 billion, ~11% YoY growth | 2024 | Statista — Marketing in the United States [9] |
| Top ROI-driving content format | Short-form video (49%) | 2026 survey | HubSpot State of Marketing Report [7] |
| #1 ROI-generating marketing channel | Website / blog / SEO, followed by paid social (26%) | 2026 survey | HubSpot State of Marketing Report [7] |
| Businesses using video as a marketing tool | 91% | 2026 | Wyzowl Video Marketing Statistics (via HubSpot) [7] |
| Marketers planning to use AI in content creation | ~94% | 2026 | HubSpot State of Marketing Report [7] |
| Average email CTR across industries | 2.5% | 2025 | HubSpot Marketing Statistics [7] |
Source marker for this section: the marketing statistics draw from two captured sources — Statista, Marketing in the United States [9] and HubSpot, 2026 Marketing Statistics [7]. (The Wyzowl 91% video figure is cited via HubSpot’s page.)
⚑ Contest / caveats: Email-marketing ROI figures (commonly quoted as “$36–$42 return per $1 spent”) are widely circulated but originate from self-reported marketer surveys (Litmus, DMA, HubSpot) rather than audited data — treat as a directional benchmark, not a hard fact. Mobile/voice/CTR benchmarks shift fast; dates are survey year, not publication year.
2. Credit Card Debt
| Statistic | Number | Year | Source |
|---|---|---|---|
| Total outstanding US credit card debt | $1.263 trillion | Q2 2026 | Federal Reserve Bank of New York — Quarterly Report on Household Debt and Credit [1][8] |
| Credit card balances rose | +$21 billion in Q2 2026, +$54 billion year-over-year | Q2 2026 | NY Fed [1] |
| Share of card balances newly 90+ days delinquent | 6.97% (flow into serious delinquency) | Q2 2026 | NY Fed [1] |
Note: $1.263T is a record-high balance since NY Fed tracking began (1999) [1][8]. The NY Fed report is the authoritative aggregate source; LendingTree independently confirms the $1.263T Q2 2026 figure from the NY Fed consumer debt data [8].
3. Divorce Rates in the United States
| Statistic | Number | Year | Source |
|---|---|---|---|
| Number of divorces/annulments (45 reporting states + DC) | 672,502 | 2023 (provisional) | CDC NCHS National Vital Statistics System [4][5] |
| Crude divorce rate | 2.4 per 1,000 population | 2023 | CDC NCHS [4][5] |
| Marriage rate (context) | 6.1 per 1,000 (2,041,926 marriages) | 2023 | CDC NCHS [4][5] |
⚑ Contested / stale caveat — important: The crude divorce rate is 2.4 per 1,000, but five states (including California) do not report, so the 672,502 total and “2.4 per 1,000” rate undercount the true national figure. Widely-cited alternatives: a ~2.3 per 1,000 figure (2024, from the marriage-to-divorce ratio), and the refined divorce rate of ~14.2 per 1,000 married women (2024) preferred by demographers. Online lists of “top divorce statistics” frequently mix these three definitions — always label which rate you mean. Source for the 2.4/672,502 figure is the CDC official data [4][5]; the refined-rate figures come from NCFMR/ACS and are not from CDC.
4. Auto Loan Debt
| Statistic | Number | Year | Source |
|---|---|---|---|
| Total outstanding US auto loan debt | $1.713 trillion | Q2 2026 | Federal Reserve Bank of New York [1] |
| Auto loan balances rose | +$28 billion in Q2 2026, +$58 billion year-over-year | Q2 2026 | NY Fed [1] |
| New auto loan originations | $211 billion in Q2 2026 | Q2 2026 | NY Fed [1] |
| Share of auto balances newly 90+ days delinquent | 3.00% | Q2 2026 | NY Fed [1] |
Note: NY Fed continues to flag auto loan new-delinquency transitions as “elevated” [1].
5. Workout / Fitness Statistics
| Statistic | Number | Year | Source |
|---|---|---|---|
| US adults (18+) meeting federal guidelines for aerobic physical activity | 47.2% | 2024 (NHIS) | CDC NCHS Data Brief No. 555 [2] |
| Men meeting aerobic guidelines | 52.3% | 2024 | CDC NCHS [2] |
| Women meeting aerobic guidelines | 42.4% | 2024 | CDC NCHS [2] |
| Adults aged 18–34 meeting guidelines | 54.0% | 2024 | CDC NCHS [2] |
| Adults aged 65+ meeting guidelines | 38.4% | 2024 | CDC NCHS [2] |
Definition: “Meeting guidelines” = ≥150 min/week moderate-intensity, or ≥75 min/week vigorous-intensity aerobic activity (2018 Physical Activity Guidelines for Americans), reported during leisure time. This is the authoritative CDC measure of exercise prevalence [2].
6. Average Mortgage Rate & Average Mortgage Debt
| Statistic | Number | Year | Source |
|---|---|---|---|
| Average 30-year fixed mortgage rate | 6.65% | as of Aug 20, 2026 | Freddie Mac Primary Mortgage Market Survey (PMMS) [6][3] |
| Total US mortgage debt (aggregate, consumer credit records) | $13.117 trillion | Q2 2026 | Federal Reserve Bank of New York [1] |
| Average mortgage balance per US borrower | $264,162 | March 2026 | Experian [10] |
Caveats / notes: - The average 30-year fixed rate (6.65%, w/e Aug 20, 2026) is a weekly national average of conforming purchase-loan rates from Freddie Mac’s PMMS — an indicator, not a quote any given borrower will get; actual rates vary by credit score, down payment, and lender [6][3]. - The $13.1 trillion aggregate (NY Fed) counts outstanding mortgage balances on consumer credit reports — a different and larger basis than Experian’s $264,162 average per borrower, because Experian averages only mortgage borrowers with an open mortgage [1][10]. Use the per-borrower figure for “what the average homeowner owes.”
Sources
[1] https://www.newyorkfed.org/newsevents/news/research/2026/20260811 — NY Fed Household Debt and Credit Q2 2026 (Federal Reserve Bank of New York) [2] https://www.cdc.gov/nchs/products/databriefs/db555.htm — CDC NCHS Data Brief 555: Aerobic Physical Activity 2024 (NHIS) [3] https://fred.stlouisfed.org/series/mortgage30us — FRED: 30-Year Fixed Rate Mortgage Average (St. Louis Fed) [4] https://www.cdc.gov/nchs/fastats/marriage-divorce.htm — CDC FastStats: Marriage and Divorce [5] https://www.cdc.gov/nchs/data/dvs/marriage-divorce/national-marriage-divorce-rates-00-23.pdf — CDC NCHS, Provisional Marriage/Divorce Rates, 2000–2023 [6] https://www.freddiemac.com/pmms — Freddie Mac Primary Mortgage Market Survey (PMMS) [7] https://www.hubspot.com/marketing-statistics — HubSpot 2026 Marketing Statistics [8] https://www.lendingtree.com/credit-cards/study/credit-card-debt-statistics/ — LendingTree, 2026 Credit Card Debt Statistics [9] https://statista.com/topics/8972/marketing-in-the-united-states — Statista, Marketing in the United States [10] https://www.experian.com/blogs/ask-experian/how-much-americans-owe-on-their-mortgages-in-every-state — Experian, Average US Mortgage Debt 2026
Contested / Stale Flag Summary (quick ref)
- Divorce rate: “2.4 per 1,000” is CDC-provisional 2023 and excludes ~5 non-reporting states (CA, etc.); the 2.3 figure and the refined 14.2/1,000 figure are from different methodologies. State the exact rate and year you cite.
- Email marketing ROI ($36–$42/$1): survey-based, not audited — label as a benchmark.
- Mortgage aggregate vs. average: $13.1T (NY Fed aggregate) ≠ $264,162 (Experian per-borrower). Wire these to the right question.